Client Dashboard Explainer - Event Reports tab

Client Dashboard Explainer - Event Reports tab

The Event Reports Tab provides a detailed view of your event data, helping you analyze performance across individual or all events. From Room Nights to economic impact, this tab lets you filter, compare, and track your event housing success.



Here’s a breakdown of its key features:

Filter by Individual Event

Looking for data on a specific event? Use the filter options to focus on one event rather than viewing all events combined. This makes it easy to locate and analyze details for a particular event.


TOTAL Room Nights Booked

Displays the total number of Room Nights booked by attendees across all your events, including archived ones.


TOTAL Room Reservations (RRs) Booked

Shows the total number of rooms booked within all reservations across your events, including archived ones. Each individual room in a reservation is counted here.


Cancelled Room Reservations

Tracks the total number of cancelled reservations, showing the impact of changes or cancellations by your attendees. Each cancelled room in a reservation is reflected here.


Economic Income ($)

Reflects the economic impact your business is generating based on the subtotal from reservations in ‘New’ and ‘Accepted’ status.


Average Length of Stay (days)

This metric displays the average number of days attendees stay at their hotels. It’s calculated using data from reservations in ‘New’ and ‘Accepted’ status across all events, just like on the Dashboard tab.


Reservation Method

Displays how attendees are creating their reservations. The most common method is ‘web’ via the front end. As with the Dashboard tab, backend reservations created by your team are also reflected here and the option they select under the ‘Received By’ dropdown during reservation creation.


Grand Summary

This section breaks down metrics by event, providing a comprehensive snapshot for each one. Here’s what it includes:

  • Cut-Off Date: The reservation deadline for each event.
  • Rooms Allocated: TBA – Details coming soon.
  • Rooms Booked: Total rooms that have been booked for each event.
  • Average Daily Rate (ADR): The average rate attendees are spending on their reservations per day.

Notes
Note: The ‘Res Created Date’ is a general snapshot of when reservations were made but may not always be precise.

Wrapping Up

The Event Reports Tab is your hub for event-specific insights, from Room Nights and reservations to economic impact and attendee trends. Use it to compare event performance, analyze attendee behavior, and make data-informed decisions for future events.

For more detailed insights into hotel performance or bucket tracking, check out the Knowledge Base articles on the DashboardBuckets and Hotel Reports tabs.